Final Book and Posters

Book Mockup

This was a mock-up to help me see whether the method of binding it would be sufficient and would hold together. I feel it works quite nicely although next time i feel i would need to be a bit tidier with the tape and feel that a thicker stock for the cover would be needed so it doesn't fold in and crease.

Book Dev

The idea is build off the previous idea and package and present it in a way which reflects the idea of promotion. I wanted to see what the design agencies saw in their work and why they chose certain ways of doing things and what they thought affected their decisions.

Unfortunately after contacting 12 of them with no response from most with 3 explaining they were unable to respond to the questions due to being busy.

Book Binding

Barbara Kruger

When thinking about promotion it reminded me of the designs by Barbara Kruger. Its strong messages for Selfridges clearly illustrate most of what promotion says as i feel the main of objective of promotion is to sell something by getting it noticed through trying to show its positive attributes. I like the bold rebellious style and the almost sarcastic tone that runs through work. I find it inspiring because it hadn't been done before and its rebellious in the way it sells.

Advertisng and Technology

An article on the technologies that will affect advertising and how it would become more focused. I thought it was important that i begin to look into the technologies which would affecting the future of promotion as it is something which would affect me. I feel that the idea that the adverts will become more refined in terms of the audience is something which could help me in the future in terms of picking and choosing certain images  but I'm not sure whether this could reduce the number of ideas available to use when trying to produce an advert. I like the idea of the eye tracking to figure out what best works within packaging but not sure whether this would begin to restrict the colour choices and layout options available when it would become apparent which work the best and which don't.

From looking at the articles I'm sure that they would be beneficial for advertising and allowing them to aim specific people but not sure whether or not they would be beneficial to the more creative part of the work.

Where promotion is going

I've looked at the designs of the present and the past. But the designs of the future will consist of more digital media than there is currently and be directed more by digital observation.

More mobile media through technologies such as the ipad and through the advertising platforms which are part of them such as iAds. I like the look of these and i do think that they will make them a bit more engaging. Although this is another platform to consider my work stretching into i not sure whether its something i would particularly want to design for.



Ads chosen and changed accordingly when someone looks at the advert.
Smell machines in cafe doorways wafting smells of coffee to passing people.