BBH

I like the use of the strapline with the image as works in kind of a jokey way which i feel makes the images more appealing. I like the simple vector style and simple use of colour.

180 Amsterdam

I like how the suited the type is to each of the images and relates to aspects of the image. The paint effect one reflects the motion and fluidity of the sport and this followed well through the type being hand written.

The more photographic design led design works well against the angled type. Not entirely sure the angled type works with some of there photos but i feel works along side this one.

I'm not sure both of the designs really reflect what they say about themselves as company who doesn't do the obvious and turns round and does something different. The muddy poster is a bit different and i feel the style is similar to silhouette style adverts but the whole approach that they had of rugby players running into a sheet of fabric after been covered in paint to create the effect does add i think adds to the dynamism of the poster rather than something thats photoshopped.

Carmichael Lynch

I like the top due to time taken and how it kind of reflects that each of part of the bike is personal to that person as its custom made and their own personality comes across through the bike. I think that the type builds on this with it being handwritten.

I think this personal customisation comes across in the second one through the type and i like how the type makes up the image.

I do see aspects of their mission statement within the work as this does try to create a personal vision of the bike company for the audience which i do think it gets across quite nicely in their posters.

Euro RSCG

The Harpic ad gets across the idea quite nicely through the use of the packaging it self with no real body copy or strap line to get across the idea. But this isn't, again an image which works without explanation, this is the same bottom image as well. These more photoshopped adverts seem to try to get the message across through the image but never work with some type to explain the message.

This main use of the image to get the idea across within promotion is something i try to get across with my work in briefs such as my Doritos brief.

RPA: Rubin Postaer and associates

I how the layout and use of the image makes you look at the image again. Through the fact the image is a play on the words that you read after the image it makes you glance at the image again. I Like the zebra TV idea but the idea comes across as a little dull and feel more depth could have somehow been added to make the zebra stand out more.

Tierney Communications

The more type driven work within the truffle poster works well the range in sizes and arrangement for the type, it forces someone to read it a little slower than normally would and it plays quite nicely against the image of the wine and truffle image and i along with statement giving a quality to the truffle through the use of the serif type faces and ornaments.

The bus stop poster the image works quite well in getting the idea the bulb sucking a lot of energy and the bat but not sure on the use of the amount of type at the bottom as it seems to be lost after the image, not sure many people would really read it all.

Krow

I like the literal interpretation of the strap line in the Ikea one and how the person is slightly out of shot. It's quite a nice play on words which allows them to be a bit more creative with the image. I like how the back image looks more like a shop environment with the price tags and the information books on the wallpaper.