180 Amsterdam

I like how the suited the type is to each of the images and relates to aspects of the image. The paint effect one reflects the motion and fluidity of the sport and this followed well through the type being hand written.

The more photographic design led design works well against the angled type. Not entirely sure the angled type works with some of there photos but i feel works along side this one.

I'm not sure both of the designs really reflect what they say about themselves as company who doesn't do the obvious and turns round and does something different. The muddy poster is a bit different and i feel the style is similar to silhouette style adverts but the whole approach that they had of rugby players running into a sheet of fabric after been covered in paint to create the effect does add i think adds to the dynamism of the poster rather than something thats photoshopped.