Comparisons

Each have a similar purpose, each want to make a connection with the consumer, but they each are going about slightly differently. Carmichael Lynch focues on the emotional aspect of connecting with the consumer, whilst Maclaren McCann is more about use of a story, BBDO focus is on the brief it self and its challenge, whilst BBH focuses on the costs and revenue, which i can't see being creatively as fun as the others. After looking at the media they each use they all stick with TV and print as main methods of promoting, none really focus on the other ways of promoting.