When David Abbott, Peter Mead and Adrian Vickers founded AMV a little over 30 years ago, it was with the simple ambition of becoming the best communications agency in the UK...
...Sticking to this philosophy has also seen AMV become the biggest agency in the UK. We have been for the last 14 years.
We work with 76 brands and have one simple aim with all of them: to help solve their business challenge with creative ideas that change the competitive landscape.
Each challenge is unique; two thirds of those brands spend less than £5m a year on advertising and are challengers in their respective markets. Many of the others are well-established incumbents with household brand names that need to earn their consumers’ loyalty every day. A number are government or charity sector clients for whom saving lives is the ultimate measure of success.
Whatever the challenge, we shape our solution accordingly and use whichever media forms are the best to achieve the objective – digital, experiential, print or broadcast.
We work with 76 brands and have one simple aim with all of them: to help solve their business challenge with creative ideas that change the competitive landscape.
Each challenge is unique; two thirds of those brands spend less than £5m a year on advertising and are challengers in their respective markets. Many of the others are well-established incumbents with household brand names that need to earn their consumers’ loyalty every day. A number are government or charity sector clients for whom saving lives is the ultimate measure of success.
Whatever the challenge, we shape our solution accordingly and use whichever media forms are the best to achieve the objective – digital, experiential, print or broadcast.
AMV is part of the BBDO network, the third largest Agency network in the world, with 287 offices across 79 countries. With BBDO, AMV is in good company. BBDO is consistently ranked in the Gunn Report (the major independent audit of creative achievement) as the most successful creative network in the world. BBDO is part of the Omnicom Group.
We are also part of the AMV Group of communications companies, which includes specialists in Customer Relationship Management, Public Relations, and Contract Publishing. You will find links to our sister agencies in the ‘Group’ section of this site.
We are also part of the AMV Group of communications companies, which includes specialists in Customer Relationship Management, Public Relations, and Contract Publishing. You will find links to our sister agencies in the ‘Group’ section of this site.
CASE STUDY
The Dulux 'What Would You Change' campaign is designed to inspire homeowners to make decorative changes by showing them that small changes can make big differences.
We produced two ten sec TV ads that conveyed the message that painting has an effect that goes beyond the aesthetic. In 'Tears' a simple lick of paint can change your mood from sad to happy. In 'Steamy Glasses' just painting a feature wall injects passion into a stale relationship.
We also produced a press and digital campaign to support real paint testers which again stressed the gravity a small change can make to your life.
We produced two ten sec TV ads that conveyed the message that painting has an effect that goes beyond the aesthetic. In 'Tears' a simple lick of paint can change your mood from sad to happy. In 'Steamy Glasses' just painting a feature wall injects passion into a stale relationship.
We also produced a press and digital campaign to support real paint testers which again stressed the gravity a small change can make to your life.
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