I'm not sure on the advert above as the image comes across as being quite complex and I'm not entirely sure many people would take their time looking through the image.
I like how this campaign spans across different media quite effectively and feel that main idea of the advert is retained through out. I mainly like the Commercial as the idea is quite original way of promoting cars, i think it makes the advert more engaging the fact its in the almost documentary style which differs from the usual car commercial. The whole creating the road that makes the music transfers quite nicely into the Microsite for the advert as it makes seem that anyone could make a music road.
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