Thursday, 6 May 2010

Abram Games


The style of his work — refined but vigorous compared to the work of contemporaries — has earned him a place in the pantheon of the best of 20th-century graphic designers. In acknowledging his power as a propagandist, he claimed, “I wind the spring and the public, in looking at the poster, will have that spring released in its mind.” Because of the length of his career — over six decades — his work is essentially a record of the era's social history. Some of Britain's most iconic images include those by Games. An example is the "Join the ATS" propaganda poster of 1941, nicknamed the "Blonde Bombshell" recruitment poster. From 1942, during World War II, Games's service as the Official War Artist resulted in 100 or so posters.

I really like his strong bold style which almost presents things as icons i like his use of imagery and the way he combines images like in his  "grow your own food" and the message 'use spades not ships'. The layout works nicely in projecting this message which is the ship against the spade which sits quite nicely against one another. I like how this reaffirms the message to make it more interesting than it would otherwise be.

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