Comparisons

The development and progression of advertising is clear through the designers with the slow reduction in the use of type within the adverts, the images seem to become more vibrant. I don't mind adverts with large amounts of text but some of Ogilvy's work i don't feel would work as well now as it used to, however its clear that William Bernbach's style and layout is still used in contemporary adverts when used in newspapers and other forms of publication adverts.