Thursday 29 April 2010
BBH
180 Amsterdam
The more photographic design led design works well against the angled type. Not entirely sure the angled type works with some of there photos but i feel works along side this one.
I'm not sure both of the designs really reflect what they say about themselves as company who doesn't do the obvious and turns round and does something different. The muddy poster is a bit different and i feel the style is similar to silhouette style adverts but the whole approach that they had of rugby players running into a sheet of fabric after been covered in paint to create the effect does add i think adds to the dynamism of the poster rather than something thats photoshopped.
Carmichael Lynch
I like the top due to time taken and how it kind of reflects that each of part of the bike is personal to that person as its custom made and their own personality comes across through the bike. I think that the type builds on this with it being handwritten.
I think this personal customisation comes across in the second one through the type and i like how the type makes up the image.
I do see aspects of their mission statement within the work as this does try to create a personal vision of the bike company for the audience which i do think it gets across quite nicely in their posters.
Euro RSCG
The Harpic ad gets across the idea quite nicely through the use of the packaging it self with no real body copy or strap line to get across the idea. But this isn't, again an image which works without explanation, this is the same bottom image as well. These more photoshopped adverts seem to try to get the message across through the image but never work with some type to explain the message.
This main use of the image to get the idea across within promotion is something i try to get across with my work in briefs such as my Doritos brief.
RPA: Rubin Postaer and associates
I how the layout and use of the image makes you look at the image again. Through the fact the image is a play on the words that you read after the image it makes you glance at the image again. I Like the zebra TV idea but the idea comes across as a little dull and feel more depth could have somehow been added to make the zebra stand out more.
Tierney Communications
The more type driven work within the truffle poster works well the range in sizes and arrangement for the type, it forces someone to read it a little slower than normally would and it plays quite nicely against the image of the wine and truffle image and i along with statement giving a quality to the truffle through the use of the serif type faces and ornaments.
The bus stop poster the image works quite well in getting the idea the bulb sucking a lot of energy and the bat but not sure on the use of the amount of type at the bottom as it seems to be lost after the image, not sure many people would really read it all.
Krow
I like the literal interpretation of the strap line in the Ikea one and how the person is slightly out of shot. It's quite a nice play on words which allows them to be a bit more creative with the image. I like how the back image looks more like a shop environment with the price tags and the information books on the wallpaper.
Maclaren McCann
I really like how the frame of the advert within this isn't seen as a restriction to the image and i like how it breaks out.
Campbell Mithum
The headphones idea works quite nicely in getting the idea of the strapline across, I think the fact that something isn't quite right in the image makes it more interesting.
The repubulicans poster does come across as being quite jokey in an american way and i think i probably understand it better if obviously was american.
I like simple adjustment of the image on the top image to expand on the strapline which is fairly clear and i think the image just plays of this and simply makes the advert more appealing.
BBDO
I like how the words are shaved off on this leaving it to be read differently. I like how the positioning of the razor is always at the end of the bit shaved off, i think it makes it a little bit clearer to know where to look.
GSD&M Idea City
Not sure what the bottom design is exactly about but i does look quite interesting.
Wednesday 28 April 2010
Chapters
For the chapter i don't really want to just look at the 12 promotional companies. I want to expand that and some of what i've found already to define what is design for promotion? which would be my first chapter.
What is design for promotion?
What makes up design for promotion?
12 companies producing design for promotion
What is design for promotion?
What makes up design for promotion?
12 companies producing design for promotion
design for promotion
Many of the mantras I've looked at from the design companies don't really follow the idea of persuasion but more of a connection. I originally thought they would see it as what it is, persuasion, but it seems the focus is on making a connection between the brand and the consumer.
They want to create more of a dialogue, through emotion, a story, the use of statistics, through creativity, causing disruption, from knowledge, by turning things around, with an idea,
They want to create more of a dialogue, through emotion, a story, the use of statistics, through creativity, causing disruption, from knowledge, by turning things around, with an idea,
TBWA - London
Much of their focus is put onto the TV advert and i don't think its a greatly creative idea and isn't the most interesting of adverts. But it does get a good joyful feeling through the advert which helps to make it that little bit more engaging and almost personal.
RPA Rubin Postaer
I'm not sure on the advert above as the image comes across as being quite complex and I'm not entirely sure many people would take their time looking through the image.
I like how this campaign spans across different media quite effectively and feel that main idea of the advert is retained through out. I mainly like the Commercial as the idea is quite original way of promoting cars, i think it makes the advert more engaging the fact its in the almost documentary style which differs from the usual car commercial. The whole creating the road that makes the music transfers quite nicely into the Microsite for the advert as it makes seem that anyone could make a music road.
Euro RSCG
Agency details
Euro RSCG produce work across a range of media Print, TV and digital. Producing websites tv adverts billboard posters. All work for strong global brands such as
Citroen, Harpic, Sony, Nikon Lacoste, Strepsils, CANAL+,
RPA Rubin Postaer work is also across a variety of media producing work for full campaigns, Producing TV campaigns, websites, designs for print ads and direct mail. Producing Work for:
MGM, VH1, Honda, Pioneer and PENTAX
TBWA London Work spans across radio, TV, Print, Viral
Producing work for:
Apple, Addidas, Muller, Playstation, National express and Pedigree
Tierney Communications work spans across TV, radio, Print and Websites, producing work for McDonalds, PECO, Teuscher Chocolate and Independence blue cross
Krow's Work across TV and Print producing work fort Fiat, Nutella, Unicef, National History Museum, Pets at Home
Maclaren MacCann work spans across viral, TV, Websites, Direct Mail, producing work for Chevloret, Microsoft, World Vision, Buick
Campbell Mithum Work spans across print, TV, Websites, Clothing, Ambient, guerilla producing work for nature valley, Tresemme, H&R Block, National City.
BBDO work is across TV, Print, Websites, online ads with work for Doritos, Snickers, Dulux, RAC, Heinz.
BBH work TV, print, viral, websites producing work for Audi, Barclays, ITV, Robinsons, Tango
GSD&M Idea City Produces work for Print, TV, Radio, Online ads with work for BMW, AT&T, Mastercard and PGA Tour
180 Amsterdam produces work for TV, Print, Radio with work for Sony, Adidas, Motorola and BMW
Carmichael Lynch produces work for TV, Print, Online ads with work for Coca Cola, Ikea, Harley Davidson and Porsche
Citroen, Harpic, Sony, Nikon Lacoste, Strepsils, CANAL+,
RPA Rubin Postaer work is also across a variety of media producing work for full campaigns, Producing TV campaigns, websites, designs for print ads and direct mail. Producing Work for:
MGM, VH1, Honda, Pioneer and PENTAX
TBWA London Work spans across radio, TV, Print, Viral
Producing work for:
Apple, Addidas, Muller, Playstation, National express and Pedigree
Tierney Communications work spans across TV, radio, Print and Websites, producing work for McDonalds, PECO, Teuscher Chocolate and Independence blue cross
Krow's Work across TV and Print producing work fort Fiat, Nutella, Unicef, National History Museum, Pets at Home
Maclaren MacCann work spans across viral, TV, Websites, Direct Mail, producing work for Chevloret, Microsoft, World Vision, Buick
Campbell Mithum Work spans across print, TV, Websites, Clothing, Ambient, guerilla producing work for nature valley, Tresemme, H&R Block, National City.
BBDO work is across TV, Print, Websites, online ads with work for Doritos, Snickers, Dulux, RAC, Heinz.
BBH work TV, print, viral, websites producing work for Audi, Barclays, ITV, Robinsons, Tango
GSD&M Idea City Produces work for Print, TV, Radio, Online ads with work for BMW, AT&T, Mastercard and PGA Tour
180 Amsterdam produces work for TV, Print, Radio with work for Sony, Adidas, Motorola and BMW
Carmichael Lynch produces work for TV, Print, Online ads with work for Coca Cola, Ikea, Harley Davidson and Porsche
Tuesday 27 April 2010
Comparisons
Each have a similar purpose, each want to make a connection with the consumer, but they each are going about slightly differently. Carmichael Lynch focues on the emotional aspect of connecting with the consumer, whilst Maclaren McCann is more about use of a story, BBDO focus is on the brief it self and its challenge, whilst BBH focuses on the costs and revenue, which i can't see being creatively as fun as the others. After looking at the media they each use they all stick with TV and print as main methods of promoting, none really focus on the other ways of promoting.
MacLaren McCann - detail
For our work to ultimately be deemed successful, it must first be based on a human truth and that truth be well told with an honest and compelling story. It must be able to live beyond a specific channel. It must interrupt. It must create a dialogue direct to the brand and, more importantly, cause talk between consumers. It must drive the desired action. It must be infectious within a company. It must act as both guide and voice for how the brand talks and acts. It must be exceptionally crafted in thought and design. It must be enduring. It must, above all else, live in the hearts & minds of our customers.
Our vision is simple…to be the very best multi-disciplined advertising agency in North America.
Our belief in this vision comes from the knowledge that what we do is not a street fight, it’s a dance. A give and take between a believing client and a committed, determined and boundary-breaking collection of minds that will stop at nothing to deliver brilliance.
We also believe that to achieve this vision, we must be fearless and to also understand that while some will say that the best work comes from the best people in the best place, we know that the best work comes from the best place in the best people.
Our vision is simple…to be the very best multi-disciplined advertising agency in North America.
Our belief in this vision comes from the knowledge that what we do is not a street fight, it’s a dance. A give and take between a believing client and a committed, determined and boundary-breaking collection of minds that will stop at nothing to deliver brilliance.
We also believe that to achieve this vision, we must be fearless and to also understand that while some will say that the best work comes from the best people in the best place, we know that the best work comes from the best place in the best people.
BBDO - detail
When David Abbott, Peter Mead and Adrian Vickers founded AMV a little over 30 years ago, it was with the simple ambition of becoming the best communications agency in the UK...
...Sticking to this philosophy has also seen AMV become the biggest agency in the UK. We have been for the last 14 years.
We work with 76 brands and have one simple aim with all of them: to help solve their business challenge with creative ideas that change the competitive landscape.
Each challenge is unique; two thirds of those brands spend less than £5m a year on advertising and are challengers in their respective markets. Many of the others are well-established incumbents with household brand names that need to earn their consumers’ loyalty every day. A number are government or charity sector clients for whom saving lives is the ultimate measure of success.
Whatever the challenge, we shape our solution accordingly and use whichever media forms are the best to achieve the objective – digital, experiential, print or broadcast.
We work with 76 brands and have one simple aim with all of them: to help solve their business challenge with creative ideas that change the competitive landscape.
Each challenge is unique; two thirds of those brands spend less than £5m a year on advertising and are challengers in their respective markets. Many of the others are well-established incumbents with household brand names that need to earn their consumers’ loyalty every day. A number are government or charity sector clients for whom saving lives is the ultimate measure of success.
Whatever the challenge, we shape our solution accordingly and use whichever media forms are the best to achieve the objective – digital, experiential, print or broadcast.
AMV is part of the BBDO network, the third largest Agency network in the world, with 287 offices across 79 countries. With BBDO, AMV is in good company. BBDO is consistently ranked in the Gunn Report (the major independent audit of creative achievement) as the most successful creative network in the world. BBDO is part of the Omnicom Group.
We are also part of the AMV Group of communications companies, which includes specialists in Customer Relationship Management, Public Relations, and Contract Publishing. You will find links to our sister agencies in the ‘Group’ section of this site.
We are also part of the AMV Group of communications companies, which includes specialists in Customer Relationship Management, Public Relations, and Contract Publishing. You will find links to our sister agencies in the ‘Group’ section of this site.
CASE STUDY
The Dulux 'What Would You Change' campaign is designed to inspire homeowners to make decorative changes by showing them that small changes can make big differences.
We produced two ten sec TV ads that conveyed the message that painting has an effect that goes beyond the aesthetic. In 'Tears' a simple lick of paint can change your mood from sad to happy. In 'Steamy Glasses' just painting a feature wall injects passion into a stale relationship.
We also produced a press and digital campaign to support real paint testers which again stressed the gravity a small change can make to your life.
We produced two ten sec TV ads that conveyed the message that painting has an effect that goes beyond the aesthetic. In 'Tears' a simple lick of paint can change your mood from sad to happy. In 'Steamy Glasses' just painting a feature wall injects passion into a stale relationship.
We also produced a press and digital campaign to support real paint testers which again stressed the gravity a small change can make to your life.
Euro RSCG - Detail
Our mission is to take brands and connect them in the most effective way to consumers, creating ideas and programmes of enduring value. We are dedicated to making brands personal. Our work begins by unlocking insights from a variety of sources, and using these to design effective direct communications strategies delivered in the channels that connect best with consumers.
Our goal is to generate belief in the brand and by making our clients' brands relevant and personal, we will generate an increase in response and engagement.
We have a proven track record of developing marketing programmes that span the world for brands like Tesco, IBM, Volvo, Diageo, Reckitt Benckiser, Jaguar and more.
We are uniquely positioned to deliver these business defining programmes because our offices can deliver best-in-class skills in a range of core disciplines, accessible on an integrated or specialist basis. Within Euro RSCG 4D, we can deliver:
Digital marketing – full service digital site development, search marketing, online advertising
Direct marketing – with specialist skills in DRTV, and customer marketing and eCRM strategy and execution
Experiential and promotional marketing – with full event and promotional marketing capabilities
Database marketing – through our specialist data business Discovery, providing database creation and full service customer insight work
The explosion of new technologies and the proliferation of new channels have served to remind us of one ancient imperative of the human race, the need to tell stories. As the oral tradition becomes a digital tradition, stories have never been more important. We employ the most talented people to devine your brand story and tell it with such imagination and conviction that it gets retold and retold and grows in the retelling, and your consumer becomes your most powerful medium.
Our goal is to generate belief in the brand and by making our clients' brands relevant and personal, we will generate an increase in response and engagement.
We have a proven track record of developing marketing programmes that span the world for brands like Tesco, IBM, Volvo, Diageo, Reckitt Benckiser, Jaguar and more.
We are uniquely positioned to deliver these business defining programmes because our offices can deliver best-in-class skills in a range of core disciplines, accessible on an integrated or specialist basis. Within Euro RSCG 4D, we can deliver:
Digital marketing – full service digital site development, search marketing, online advertising
Direct marketing – with specialist skills in DRTV, and customer marketing and eCRM strategy and execution
Experiential and promotional marketing – with full event and promotional marketing capabilities
Database marketing – through our specialist data business Discovery, providing database creation and full service customer insight work
The explosion of new technologies and the proliferation of new channels have served to remind us of one ancient imperative of the human race, the need to tell stories. As the oral tradition becomes a digital tradition, stories have never been more important. We employ the most talented people to devine your brand story and tell it with such imagination and conviction that it gets retold and retold and grows in the retelling, and your consumer becomes your most powerful medium.
Krow Details
It’s enshrined in our name and drives the way we think and the way we approach every brief.
This way of working is driven by a very simple desire. Never lose sight of what we’re trying to achieve.
We start with the outcome our clients’ need. Then we work out what behaviour we must generate in order to reach that outcome. Next we identify what will trigger that behaviour and where and when that trigger should be communicated. Only then do we develop and execute the communications idea.
Working backwards means that we can always draw a direct line between the work and what we’re trying to achieve.
We develop ideas and select media with entirely open minds, unencumbered by structure, skill base or prejudice.
Too much time, money and effort is wasted on trying to increase awareness or shift attitude.
By using our understanding of behaviour, krow’s intention is to trigger people to actually do something, rather than just think something.
The best campaigns we’ve worked on together in the past worked because they actually changed people’s behaviour — Maltesers, bmibaby, Spirito di Punto, the fatty cigarette anti-smoking campaign.
To take advantage of today’s media proliferation, brands need communications agencies to develop content and select media with entirely open minds, unencumbered by structure, skill base or prejudice.
Our focus on outcomes means that we select both message and media based on one criteria only: Will they work?
Crucially, we have the breadth of experience and resource to deliver any message, in any media.
Waking Up To Nutella
PROBLEM
Doubling volume sales in four years is a big ask when Mums think of you as an unhealthy spread made from chocolate to be given to their kids only infrequently, as a treat.
SOLUTION
What Mums didn’t know, but we discovered, is that Nutella is- surprisingly- made of hazelnuts (52 per 400g jar), not chocolate.
To communicate this new information in the most credible way we positioned Nutella as an alternative to jam or peanut butter, at breakfast.
Our ‘Wake up to Nutella’ TV and Press campaign was developed using Ferrero Rocher’s rigorous pre-testing system, and- because of current concerns about HFSS foods- with daily dialogue between ourselves and the nutritional and regulatory bodies.
RESULTS
After only one burst, sales are up by a massive +21%. We have driven penetration from 8% to over 11%. No wonder our Ferrero client has said: “The results have been fabulous! Well done!!!”
Focus isn't figures for this company as they seem to be more focused on getting people to react to the campaigns and work they produce and then do something. I do think this a better way of looking at things and does make things a bit more creative.
This way of working is driven by a very simple desire. Never lose sight of what we’re trying to achieve.
We start with the outcome our clients’ need. Then we work out what behaviour we must generate in order to reach that outcome. Next we identify what will trigger that behaviour and where and when that trigger should be communicated. Only then do we develop and execute the communications idea.
Working backwards means that we can always draw a direct line between the work and what we’re trying to achieve.
We develop ideas and select media with entirely open minds, unencumbered by structure, skill base or prejudice.
Too much time, money and effort is wasted on trying to increase awareness or shift attitude.
By using our understanding of behaviour, krow’s intention is to trigger people to actually do something, rather than just think something.
The best campaigns we’ve worked on together in the past worked because they actually changed people’s behaviour — Maltesers, bmibaby, Spirito di Punto, the fatty cigarette anti-smoking campaign.
To take advantage of today’s media proliferation, brands need communications agencies to develop content and select media with entirely open minds, unencumbered by structure, skill base or prejudice.
Our focus on outcomes means that we select both message and media based on one criteria only: Will they work?
Crucially, we have the breadth of experience and resource to deliver any message, in any media.
Waking Up To Nutella
PROBLEM
Doubling volume sales in four years is a big ask when Mums think of you as an unhealthy spread made from chocolate to be given to their kids only infrequently, as a treat.
SOLUTION
What Mums didn’t know, but we discovered, is that Nutella is- surprisingly- made of hazelnuts (52 per 400g jar), not chocolate.
To communicate this new information in the most credible way we positioned Nutella as an alternative to jam or peanut butter, at breakfast.
Our ‘Wake up to Nutella’ TV and Press campaign was developed using Ferrero Rocher’s rigorous pre-testing system, and- because of current concerns about HFSS foods- with daily dialogue between ourselves and the nutritional and regulatory bodies.
RESULTS
After only one burst, sales are up by a massive +21%. We have driven penetration from 8% to over 11%. No wonder our Ferrero client has said: “The results have been fabulous! Well done!!!”
Focus isn't figures for this company as they seem to be more focused on getting people to react to the campaigns and work they produce and then do something. I do think this a better way of looking at things and does make things a bit more creative.
BBH - Case Study
http://www.bartleboglehegarty.com/#/europe/effectiveness/johnnie-walker
They don't really sound like they enjoy the creative work as much as the numbers. They seem to be more concerned about the numbers and statistics. I can see that can greatly affect what is actually produced but i don't really think it should be the main point of focus for creative company.
TBWA Case study
Case\Note
Muller ‘Lid Lickers’
Business\Problem
‘Lead A Müller Life’ was a marketing and communications idea that sought to establish an emotional role for Muller in people’s lives through the goodness of yogurt, and was expressed in a way that gave the Müller brand the scale, personality, and attitude of a snacking brand. In the three years since launch however, the world had moved on. Increasing marketing savvy and consumer cynicism meant that we needed to find a new device to introduce our range of products and messagesConventions\
Snacking still mattered, but the consumer insight had become even more pressing as scares and confusions continued to make food more of a problem than a pleasure. We needed to clear up consumers’ confusion. First we needed to drive clear behaviour change through simple strong product messages, and secondly we needed to find a credible and real vehicle that did not smack of marketing.The convention was to use ‘normal’ people talking normally – yet somehow these always seemed forced and unbelievable. We wanted to find real people to deliver our message, but how could we make it believable and interesting? Müller’s ubiquity made it easy. Present in three-quarters of Britain’s fridges, it was the only brand in the category capable of mobilising the country to be its spokespeople. Rather than just tell people what a Müller life was, we wanted to find people who already lived it to tell our story for us.
Disruption\
Müller gives people an appetite for life; let’s find the people who share that view and love Muller.
Idea
One hundred real people aged 1-100 with a passion for yogurt – do you lick the lid of life?Campaign
A nation-wide talent hunt was started to find the Lid Lickers, involving print and radio promotions. The content was used for PR and to connect with consumers via YouTube and other digital media. The website was redesigned to entertain and educate our consumers about the Lid Lickers and their favourite Muller yogurts A ‘power of two’ media strategy was used to ensure consumers always saw multiple messages and give Muller broadcast stature and feel.Effect\
• Muller 4 weekly share highest since Sept 2005 for three moths since campaign started • 52 week penetration (to July 2007) of Muller grown consistently and is now at its highest level since Jan 2006 • Extremely positive brand-tracking results, with strong recall, good brand attribution, and agreement with ‘not just for dessert’, ‘for everyone’ and ‘a brand for me’.
http://www.tbwa-london.com/case/muller_lid_lickers
Maslows Heirarchy of needs
How the adverts themselves promote
This is a section from my dissertation:
Within the medium of print this can be seen as being similarly visual. An example of this is the 2007 advertisement for the Wrangler Unlimited. In the advertisement an insect is signified through the signifier being that of an overhead photograph of a car in green within a wooden frame around it, this is furthered through that signified on the car, are two kayaks, that in this case, signify wings through their positioning and colour, and signified on the car are four doors, through the relationship with the rest of the image they are signified as being legs. Also signified within the image is that of a wooden border and brown background. Through this it’s signified that it’s collected through its visual reference to butterfly collecting. This metaphor of the car being an insect is enhanced within the body copy with the line, “Four-dooricus Rockeratzlerus”. Through this signifier it’s signified that it’s an insect. Through comparing the car with an insect it connotes the idea that the “habitat” of the car is the wild and a rural setting, it also connotes that it moves like an insect, fast and controlled. Also, through the words, “new species”, connoted is the idea that not only is it a new car, it is different and hasn’t been seen before. Through this the audience perceive it to be something special and that it would be the best car in a wild setting as its shown that it’s the best place for it.
Within the medium of print this can be seen as being similarly visual. An example of this is the 2007 advertisement for the Wrangler Unlimited. In the advertisement an insect is signified through the signifier being that of an overhead photograph of a car in green within a wooden frame around it, this is furthered through that signified on the car, are two kayaks, that in this case, signify wings through their positioning and colour, and signified on the car are four doors, through the relationship with the rest of the image they are signified as being legs. Also signified within the image is that of a wooden border and brown background. Through this it’s signified that it’s collected through its visual reference to butterfly collecting. This metaphor of the car being an insect is enhanced within the body copy with the line, “Four-dooricus Rockeratzlerus”. Through this signifier it’s signified that it’s an insect. Through comparing the car with an insect it connotes the idea that the “habitat” of the car is the wild and a rural setting, it also connotes that it moves like an insect, fast and controlled. Also, through the words, “new species”, connoted is the idea that not only is it a new car, it is different and hasn’t been seen before. Through this the audience perceive it to be something special and that it would be the best car in a wild setting as its shown that it’s the best place for it.
Some research
Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to take some action. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers to purchase or to consume that particular brand. It can also serve to communicate an idea to a mass amount of people in an attempt to convince them to take a certain action, such as encouraging 'environmentally friendly' behaviors.
Rhetoric is the art of using language to communicate effectively. It involves three audience appeals: logos, pathos, and ethos, as well as the five canons of rhetoric: invention or discovery, arrangement, style, memory, and delivery. Along with grammar and logic or dialectic, rhetoric is one of the three ancient arts of discourse. From ancient Greece to the late 19th Century, it was a central part of Western education, filling the need to train public speakers and writers to move audiences to action with arguments.
Rhetoric is the art of using language to communicate effectively. It involves three audience appeals: logos, pathos, and ethos, as well as the five canons of rhetoric: invention or discovery, arrangement, style, memory, and delivery. Along with grammar and logic or dialectic, rhetoric is one of the three ancient arts of discourse. From ancient Greece to the late 19th Century, it was a central part of Western education, filling the need to train public speakers and writers to move audiences to action with arguments.
Context book dev
Promotion is one of the four elements of marketing mix. An organization or set of organizations (go-betweens) involved in the process of making a product or service available for use or consumption by a consumer or business user.
http://en.wikipedia.org/wiki/Promotion_%28marketing%29
- Above the line promotion: Promotion in the media (e.g. TV, radio, newspapers, Internet, Mobile Phones, and, historically, illustrated songs) in which the advertiser pays an advertising agency to place the ad
- Below the line promotion: All other promotion. Much of this is intended to be subtle enough for the consumer to be unaware that promotion is taking place. E.g. sponsorship, product placement, endorsements, sales promotion, merchandising, direct mail, personal selling, public relations, trade shows
http://en.wikipedia.org/wiki/Promotion_%28marketing%29
Inquiring...
The companies i've began to contact with questions regarding the way they work.
Carmichael lynch
180 amsterdam
BBH
Krow
Tierney communications
BBDO
Campbell mithum
TBWA london
RPA Rubin Postaer
GSD&M idea City
Carmichael lynch
180 amsterdam
BBH
Krow
Tierney communications
BBDO
Campbell mithum
TBWA london
RPA Rubin Postaer
GSD&M idea City
Monday 26 April 2010
Altering Lines of Enquiry
My design focuses on the promotion of a product. I think this would have been a better choice of inquiry from the start of context book and i thought i was going in a good direction with the book and feel that its something i kind of pushed to the side and didn't really consider as much as i should have done. But i feel that this altering of the focus on part of the design i was partly looking at to begin with.
Design for promotion.
I will look at the brand companies i have all ready began to look at in greater depth and consider how they going about promoting a product, the kind of clients they have, what kind of media is their focus, whether or not they are aware of rhetoric and whether they actively use it and how the budget they are given affects the media in which they use to promote.
Design for promotion.
I will look at the brand companies i have all ready began to look at in greater depth and consider how they going about promoting a product, the kind of clients they have, what kind of media is their focus, whether or not they are aware of rhetoric and whether they actively use it and how the budget they are given affects the media in which they use to promote.
Thursday 22 April 2010
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