The Harpic ad gets across the idea quite nicely through the use of the packaging it self with no real body copy or strap line to get across the idea. But this isn't, again an image which works without explanation, this is the same bottom image as well. These more photoshopped adverts seem to try to get the message across through the image but never work with some type to explain the message.
This main use of the image to get the idea across within promotion is something i try to get across with my work in briefs such as my Doritos brief.
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