The headphones idea works quite nicely in getting the idea of the strapline across, I think the fact that something isn't quite right in the image makes it more interesting.
The repubulicans poster does come across as being quite jokey in an american way and i think i probably understand it better if obviously was american.
I like simple adjustment of the image on the top image to expand on the strapline which is fairly clear and i think the image just plays of this and simply makes the advert more appealing.
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