Monday 19 April 2010

Mads Berg Interview


How much time did get to spend on those theme park images, they must have took quite a while and how do you go about producing something with that amount of detail?

- It takes approx one month. I take 500 photos on site for research. I use Google earth. I use Google maps street view.

Your styles across various posters seem to be inspired by past designers and illustrators are there any particular designers who inspired you to take this route?

- Sven Brasch, Juan Gris, Ludwig Hohlwein (all in different directions)

Do you usually try to use type as part of the image or do mainly try to use it to get the information across?

- part of the image definitely!

As an illustrator how much time do you spend on the type and do particularly enjoy it?

- I enjoy it just as much as the illustration. It is not just a container of information.

As someone who doesn't really dabble in typography that much do usually just have a few fonts you stick with because you know they work with your styles or do you just find fonts that fit with the illustration?

- I tailor-make fonts or specifically pick them. Not that I do not have favourites, but each job deserves a unique consideration







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